Marketing Manager · Brand Strategist
Brands that sound like they mean it.
I’m Lucas Eckerley — a content designer and brand strategist with eight years of helping organizations find their voice, build better user journeys, and reach audiences they couldn’t before.
See selected workSelected work
Case studies
4 projects
Brand Strategy · Oak Security Group
Leading a security hardware company’s brand
Content Design & UX Writing · NMDP
Website content overhaul
Content Strategy & UX Design · NMDP
Internal website migration and redesign
Content Design & Editorial Strategy · Healthnews
Content-informed design for insurance articles
About
Words are the interface between a brand and its people.
I started as a writer and became a strategist by asking why some words work and others don’t. I’ve helped organizations embrace their audience through new user journeys and brand-new content guides, developed online courses for international companies, and written UX copy for digital trainings that worked better than meeting in person.
Today I lead marketing at Oak Security Group in Indianapolis.
- 2024 — NowMarketing Manager — Oak Security Group
- 2018 — 2024Copywriting Consultant — Independent
- 2020 — 2021Claims Writer — Liberty Mutual Insurance
Services
How I can help
01
Brand Strategy
Positioning, messaging frameworks, and audience journeys that give a brand something true to stand on.
02
Brand Voice & Guides
Voice principles and content guides your whole team can actually use under deadline.
03
Copywriting
Web copy, long-form content, and sales materials for startups through Fortune 500 companies.
04
Content & UX Design
UX copy and user journeys that make digital experiences feel effortless.
05
E-Learning
Storyboarded online courses that reach further — and perform better — than the classroom.
06
Marketing Planning
Developing and executing marketing plans alongside experts and stakeholders.
Kind words
What clients and collaborators say
“
Lucas’ work was indispensable to the project’s success and set up downstream teams for success.
“
Lucas provided high-level writing support on numerous proposals and reports and directly contributed to securing multiple large gifts.
“
He is a strong writer who keeps his audience at the center of the story.