Content Design & Editorial Strategy
Content-informed design for insurance articles
Making complex life insurance topics appealing and approachable through personable writing, lists, graphics, and interactive quote widgets.
- Client
- Healthnews
- Focus
- Longform life insurance content
- Role
- Content strategy, writing, CMS content design
The challenge
Healthnews needed someone to develop content through their CMS that was appealing and approachable while covering difficult and complex topics surrounding life insurance.
The approach
I developed a personable content strategy, used lists and graphics to describe different companies, and incorporated interactive widgets that allowed users to get quotes directly from the site.
Project context
Healthnews is a health media company focused on news, self-care, wellness, and life and health insurance.
My design process
01
Content-informed design
I focused on developing content that made difficult insurance topics easier to approach. Lists helped organize information, graphics supported descriptions of different companies, and interactive widgets gave users a direct path to insurance quotes.
Content & functionality
Personable
content strategy for complex life insurance topics
Scannable
lists and graphics supporting company information
Interactive
quote widgets accessible directly from the site